SSL (secure socket layer) creates an encrypted connection between your web server and your visitors' web browser allowing for private information (i.e. credit card details, etc.) to be transmitted without the problems of eavesdropping, data tampering, or message forgery. The use of an SSL certificate on a website is usually indicated by a padlock icon in web browsers but it can also be indicated by a green address bar.
Millions of online businesses use SSL certificates to secure their websites and allow their customers to place trust in them. Purchasing a Name.com SSL certificate can validate your business website and studies show that the use of SSL certificates can increase website conversions by 26%.